Good blog post by Seth Godin on generosity: http://sethgodin.typepad.com/seths_blog/2014/04/deconstructing-generosity.html
Here it is in a nutshell:
Generosity requires:
1. Meaningful sacrifice—it can't just be a "favor," which implies some sort of recompense;
2. Kindness—i.e. a cheerful giver, one who doesn't act begrudgingly;
3. Design—there must be the sense of deliberateness, that generosity very well may not have been given;
4. Vulnerability–putting ourselves out there despite the possibility of rejection.
Bitterness kills generosity.
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