But again this does not seem sufficiently precise. What we have just described sounds like an advertisement or a piece of propaganda which is persuasive just because it arouses our interest, appeals to our feelings, and then conveys its message. A work of fine art is, indeed, very close to advertising, and yet it is utterly different. The difference is that the advertisement wins our attention and conveys its message in order to get us to do something, to buy the product. A work of fine art, on the other hand, wins our attention in order that we might repose in contemplating its beauty, desiring for the time to do nothing else.
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Source: Fr. Benedict M. Ashley, The Arts of Learning and Communication: A Handbook of the Liberal Arts (Eugene, OR: Wipf & Stock, 2009), 278.
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