Sunday, October 13, 2013

Hipster Culture, Consumerism, "Speaking" Photography

Interestingly, the subject’s consumption further supports the case that hipster photography is often appropriated to advertise a product thus further provoking more consumption of perhaps a different product. Although hipsters depicts a carefree world, in general they carefully pick or curate the consumable objects they wish to be surrounded by. [...]

The emergence of hipster photography via Instagram, Tumblr and numerous other platforms points to a crucial characteristic that must be considered in this context. One of the key elements in hipster photography is the fact that it is shared with others. These are not private photographs that are personal keepsakes hidden on the bottom of a shoebox. They are loud images that say ‘look at me’. It is not enough to just photograph something, but that photograph must be shared in order to justify its existence and indeed the existence of the person taking the photograph. In short, hipster photography is an existential exercise, a performance, even a ritual that marks out a tiny territory – an identity – in a world filled with images.

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Source: admin [Marco Bohr], "What Is Hipster Photography?," Visual Culture Blog, October 11, 2013, accessed October 13, 2013, http://visualcultureblog.com/2013/10/what-is-hipster-photography/

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